{"id":2092,"date":"2026-10-27T16:00:56","date_gmt":"2026-10-27T23:00:56","guid":{"rendered":"https:\/\/afterschoolsearch.com\/parent-resources\/?page_id=2092"},"modified":"2026-10-27T16:30:07","modified_gmt":"2026-10-27T23:30:07","slug":"about","status":"publish","type":"page","link":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"<p>We\u2019re Joel Kuznetsky and Heather Shorr, Los Angeles parents who got tired of spending our evenings hunting for things to do with our son, Ford, who turns 5 in January. AfterschoolSearch.com is the site we wished existed.<\/p>\n<h2>Why we started AfterschoolSearch<\/h2>\n<p>Finding activities for kids is harder than it should be. Sports leagues, swim lessons, music classes, camps, birthday spots and weekend events are all out there, but the information is scattered across dozens of different websites. You end up with a pile of open browser tabs and still aren\u2019t sure you\u2019ve seen everything.<\/p>\n<p>The directory sites that do exist only cover a fraction of what\u2019s actually available, and many of them want you to sign up through them so they can collect a referral fee.<\/p>\n<p>Asking ChatGPT or another AI tool doesn\u2019t do the trick either. You get a short list of the usual big names, details that may be out of date, and programs that may not even be running anymore, so you still end up checking every website yourself. We wanted to give parents a better option.<\/p>\n<h2>What we\u2019re building<\/h2>\n<p>AfterschoolSearch.com brings kids\u2019 activities, events, lessons, classes, camps and leagues together in one place, so parents can search everything without bouncing between sites. Access to everything is free. For families who want more, we\u2019ll offer affordable premium memberships with upgraded features and an ad-free experience.<\/p>\n<p>We\u2019re starting in Los Angeles County and will expand to more cities as we grow.<\/p>\n<h2>About our Parent Resources guides<\/h2>\n<p>Our <a href=\"https:\/\/afterschoolsearch.com\/parent-resources\/\">Parent Resources<\/a> guides are written by the two of us, based on the same kind of research we do for our own family. No one pays to be included in our lists.<\/p>\n<h2>Meet the founders<\/h2>\n<h3>Joel Kuznetsky<\/h3>\n<p>Joel is Ford\u2019s dad and a lifelong Valley guy, born and raised in West Hills and now living in Sherman Oaks. He\u2019s spent countless hours hunting down preschools, sports leagues, music classes, karate, theater and more, which is exactly why he started AfterschoolSearch. When he\u2019s not researching kids\u2019 activities, you\u2019ll find Joel on the golf course, playing chess, or eating sushi at Katsu-ya in Studio City. <a href=\"https:\/\/afterschoolsearch.com\/parent-resources\/author\/joel\/\">Read Joel\u2019s guides<\/a><\/p>\n<h3>Heather Shorr<\/h3>\n<p>Heather is Ford\u2019s mom, born and raised in Calabasas and now living in Sherman Oaks. From preschool tours to speech lessons, music classes and sports leagues, she\u2019s done the research LA parents know all too well, and she co-founded AfterschoolSearch to make it easier for everyone else. Heather loves working out, playing mahjong, and having cocktails on date night. <a href=\"https:\/\/afterschoolsearch.com\/parent-resources\/author\/heather\/\">Read Heather\u2019s guides<\/a><\/p>\n<h2>Get in touch<\/h2>\n<p>Have a question, a correction, or a great program we should know about? Email us at <a href=\"mailto:support@afterschoolsearch.com\">support@afterschoolsearch.com<\/a>.<\/p>\n<p>Want to know the moment we launch? <a href=\"https:\/\/afterschoolsearch.com\/\">Join the early-access list<\/a>.<\/p>\n<p>Follow along: <a href=\"https:\/\/www.instagram.com\/afterschoolsearch\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \u00b7 <a href=\"https:\/\/www.facebook.com\/AfterSchoolSearch\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> \u00b7 <a href=\"https:\/\/www.tiktok.com\/@afterschoolsearch\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> \u00b7 <a href=\"https:\/\/www.pinterest.com\/afterschoolsearch\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re Joel Kuznetsky and Heather Shorr, Los Angeles parents who got tired of spending our evenings hunting for things to do with our son, Ford, who turns 5 in January. AfterschoolSearch.com is the site we wished existed. Why we started AfterschoolSearch Finding activities for kids is harder than it should be. Sports leagues, swim lessons, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2092","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - AfterschoolSearch Parent Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afterschoolsearch.com\/parent-resources\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - AfterschoolSearch Parent Resources\" \/>\n<meta property=\"og:description\" content=\"We\u2019re Joel Kuznetsky and Heather Shorr, Los Angeles parents who got tired of spending our evenings hunting for things to do with our son, Ford, who turns 5 in January. AfterschoolSearch.com is the site we wished existed. Why we started AfterschoolSearch Finding activities for kids is harder than it should be. Sports leagues, swim lessons, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/afterschoolsearch.com\/parent-resources\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"AfterschoolSearch Parent Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfterSchoolSearch\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T23:30:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/about\\\/\",\"url\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/about\\\/\",\"name\":\"About Us - AfterschoolSearch Parent Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#website\"},\"datePublished\":\"2026-10-27T23:00:56+00:00\",\"dateModified\":\"2026-10-27T23:30:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#website\",\"url\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/\",\"name\":\"AfterschoolSearch Parent Resources\",\"description\":\"Guides for Los Angeles parents: things to do, camps, sports, activities and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#organization\",\"name\":\"AfterschoolSearch.com\",\"alternateName\":\"AfterschoolSearch\",\"url\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/afterschoolsearch-site-icon.png\",\"contentUrl\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/afterschoolsearch-site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"AfterschoolSearch.com\"},\"image\":{\"@id\":\"https:\\\/\\\/afterschoolsearch.com\\\/parent-resources\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AfterSchoolSearch\",\"https:\\\/\\\/www.instagram.com\\\/afterschoolsearch\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@afterschoolsearch\",\"https:\\\/\\\/www.pinterest.com\\\/afterschoolsearch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About Us - AfterschoolSearch Parent Resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/","og_locale":"en_US","og_type":"article","og_title":"About Us - AfterschoolSearch Parent Resources","og_description":"We\u2019re Joel Kuznetsky and Heather Shorr, Los Angeles parents who got tired of spending our evenings hunting for things to do with our son, Ford, who turns 5 in January. AfterschoolSearch.com is the site we wished existed. Why we started AfterschoolSearch Finding activities for kids is harder than it should be. Sports leagues, swim lessons, [&hellip;]","og_url":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/","og_site_name":"AfterschoolSearch Parent Resources","article_publisher":"https:\/\/www.facebook.com\/AfterSchoolSearch","article_modified_time":"2026-10-27T23:30:07+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/","url":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/","name":"About Us - AfterschoolSearch Parent Resources","isPartOf":{"@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#website"},"datePublished":"2026-10-27T23:00:56+00:00","dateModified":"2026-10-27T23:30:07+00:00","breadcrumb":{"@id":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/afterschoolsearch.com\/parent-resources\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/afterschoolsearch.com\/parent-resources\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/afterschoolsearch.com\/parent-resources\/"},{"@type":"ListItem","position":2,"name":"About Us"}]},{"@type":"WebSite","@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#website","url":"https:\/\/afterschoolsearch.com\/parent-resources\/","name":"AfterschoolSearch Parent Resources","description":"Guides for Los Angeles parents: things to do, camps, sports, activities and more","publisher":{"@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/afterschoolsearch.com\/parent-resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#organization","name":"AfterschoolSearch.com","alternateName":"AfterschoolSearch","url":"https:\/\/afterschoolsearch.com\/parent-resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#\/schema\/logo\/image\/","url":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-content\/uploads\/2026\/10\/afterschoolsearch-site-icon.png","contentUrl":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-content\/uploads\/2026\/10\/afterschoolsearch-site-icon.png","width":512,"height":512,"caption":"AfterschoolSearch.com"},"image":{"@id":"https:\/\/afterschoolsearch.com\/parent-resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AfterSchoolSearch","https:\/\/www.instagram.com\/afterschoolsearch\/","https:\/\/www.tiktok.com\/@afterschoolsearch","https:\/\/www.pinterest.com\/afterschoolsearch\/"]}]}},"_links":{"self":[{"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/pages\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/comments?post=2092"}],"version-history":[{"count":2,"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/pages\/2092\/revisions"}],"predecessor-version":[{"id":2098,"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/pages\/2092\/revisions\/2098"}],"wp:attachment":[{"href":"https:\/\/afterschoolsearch.com\/parent-resources\/wp-json\/wp\/v2\/media?parent=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}